Archive for 'Branding'

Basic instincts and the meaning of life

Posted 27 January 2010 | By aleph | Categories: Branding | View Comments

I recently spotted an interesting proposal on a Diesel store front: “Be stupid.” Intrigued, I read the two connecting billboards: “Smart has the brains. Stupid has the balls.” and “Smart listens to the head. Stupid listens to the heart.” Of course, it is hardly the first time we see the call for “gut” thinking” in stead of “brain” thinking and we all know that as metaphors for courage, balls and guts are all parts in the same horror movie.

Another cry for the supremacy of basic instincts rises from the depths of the Cult commercials: “Party now – Apologize later.” A seated man holds the head of a young woman close to the aforementioned balls whilst looking the spectator in the eye with a sober look. The girl, however, looks utterly drunk in a diagonal approach to his membrum virile, as if she had fallen over and happened to land her head on the thing. Once down and greated by a welcoming yet sustaining hand, the girl seems to have thought, “What the hell, now that I am down here…”

Polite vomit

Posted 04 January 2010 | By aleph | Categories: Branding, Waffle | View Comments

Norwegian airline Widerøe accept the potential oral effluent of their customers with polite and polished ease. One side of the complementary vomit bag carries the inscription “uff da… (ooops…)” while the other one conveys the best wishes of the airline: “god bedring! (get well soon!)”. Isn’t that nice?!

Housekeeping, libidinal economy, and the problem of saying I – III

Posted 24 November 2008 | By aleph | Categories: All things theory, Branding, Housekeeping | View Comments

So, where were we? The housekeeping department has been away for a couple of weeks in order to see loved ones in Paris, but it is now time to return to business and get our house in order. We thus continue where we left off:
When the ethopoetic relation to textual fragments becomes constitutive of [...]

Housekeeping, libidinal economy, and the problem of saying I – II

Posted 10 November 2008 | By aleph | Categories: All things theory, Branding, Housekeeping | View Comments

Libidinal economy, the housekeeping of the ego, the ordering of the self as a well-kept abode, implies individuation – the development of the self in a given direction. French philosopher, Bernard Stiegler, combines the idea of individuation with the foucauldian notion of a ‘writing of the self”. This implies the relation of the subject to [...]

Housekeeping, libidinal economy, and the problem of saying I – I

Posted 07 November 2008 | By aleph | Categories: All things theory, Branding, Housekeeping | View Comments

In the past few days we have had several posts of housekeeping by Housekeeping. The housekeeping department now feels that it might be time to have a post on housekeeping – reticular, domestic and other.
As is widely known, the greek word for housekeeping is oikonomos. In the wild currents of time this word swirled [...]